Expert copywriting services for Business
Good Day:
Thank you for visiting Marketing Forces.
This is your one-stop place for marketing help.
With the April showers comes the spring.
New beginnings. New paths to travel. New ways to see things.
A time to consider change. A time to ramp up your business. And begin to bring the force of “Lead Generation” to bear upon your sale efforts.
That’s this month’s topic. An exploration of ways to capture potential customers.
Something that’s at the heart of business survival.
Enjoy the perspective …
Best Regards,
Hugh Fraser M.A.
Expert Copywriter
P.S. “When on a journey turn not back” Pythagoras
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Lead Generation
Your first and most important door to new sales
And your best strategy for ongoing revenue
Warning: Neglect this all-important Marketing Force and your competitors salivate.
Why?
Because at least some of them will capture YOUR leads. Edging further into your market.
Those pesky competitors. They never go away.
So … building your customer list is a must.
And, for sure, “your” own list always converts better than a purchased list.
Your first goal is to generate traffic. Then your next goal is to convert that traffic. Some will buy. Some will wait. Some may never buy. But no matter … because you’ll have their name and email address for future prospecting.
And that’s where real bunker-busting marketing begins. Once you capture a name, a relationship can begin. And offers can be made.
But offers must reach “real” customers. The kind generated from lists. Your lists. Not a day should go by without capturing a prospect’s name and email address. On line. In a store. By a salesman. Through an ad.
Let’s face it – if you haven’t, you need to begin list building.
But you’ll need help. Someone who can create your programs. Someone who can write list generation copy.
Plus write FREE reports to attract customers.
Plus, Landing pages to close the deal.
There’s no substitute for professional help – as much or as little as you need.
Often the barrier to establishing a Lead Generation Program is time. You simply don’t have the time to think the program through or write the copy. Plus you don’t want to reinvent the wheel.
This is understandable.
But for a full-blown Program to begin … you’ll need to be involved. At least at the start.
Once the Program is running, you can concentrate on other things.
Let’s review the benefits of such a program:
- Drive traffic to your website for more sales
- Build your own list for more revenue-strategies
- Increase your sales
- Automatic emailing
- More “offer” channels
- Save time
- Save money
- Save energy and effort
- Positioned for competitive advantage
- Follow-up to multiple sales
- Automatic results tracking
If you’re not building a list, you’re running a yard sale.
And that’s doing it the hard way.
Just think how many businesses operate this way. The yellow pages are full of them.
If there’s one thing that makes a difference, it’s a plan. And the one plan that makes total sense is a Lead Generation Plan.
Through messaging – that plan should consider these ways to capture email addresses:
- Opt-in forms
- A squeeze or landing page
- Website
- Pay-per-click
- Presentations
- Ads (TV, radio, newspaper, journals, magazines, web, flyers…)
- Online incentives
- In-store or service incentives
- Bonus buying programs
- Mailers (letters, postcards, flyers …)
Just so you know – there are vendors to manage this program for you.
No longer does the “build it they will come” strategy work.
It’s now build it … rebuild it … market it … rebuild it again … market it again …
Give lead generation some thought. Consider it. Then make it happen … if it feels right to you.
