Use Smart Copywriting To Create Your Competitive Advantage

Let Your Copywriting Light Shine Now And Forever

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Jump on the Copywriting Bullet Train …
Today, Discover the Heart & Magic of Your Products and Services.

  • Business Growth
  • Clear Messaging
  • Customer Centric Writing

4 Copywriting Niches

SALES ENABLEMENT COPYWRITING
FOR YOUR SALES TEAM

Use “sales enablement content” such as Email Templates, Battlecards, Call Scripts. Selling Guides, and Proposals to help your Sales Team adapt templates for specific sales situations, no matter the different venues (email, LinkedIn, phone, and online meetings).

Professionals

Your expertise makes you special. Let’s highlight that. My business experience can help you. And my copywriting expertise can help you. Is your brand and USP full throttle?

Companies

No question, it’s always hoofs high down the home stretch to the finish line. Settle for nothing less than the Triple Crown. Need copywriting help? My experience—20 years in your world—can make a difference.

Small Businesses

Make your business stand out. Move away from your competition. Let’s create a clear, concise, and neon message. One that excites your customers. One that creates loyalty.

Copywriting Prime

5 Step Success Strategy
Let’s Start … Today

“Took Hugh Fraser last semester. He teaches you how to write better and goes over tips and tricks on how for future classes. Usually, accessible outside of class and encourages group participation. This class helps you do better in your other classes that require essays. Definitely recommend! Best teacher for ENG 101 if you struggle with writing assignments.”
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“Loved this summer fast track class! Excellent writing refresher, all reading is in Canvas. This teacher chose great reading material to write about. Very diverse for many interests. Loved this class!!!”
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“Instructions and grading rubric are very clear, and examples of what assignments should look like are provided. Allows retakes on assignments to receive better grades. Allows late work as well, wants students to succeed even if it takes a couple of extra tries. 10/10 would recommend this class with professor Fraser!”
Rate My Professor Testimonials
“Instructions and grading rubric are very clear, and examples of what assignments should look like are provided. Allows retakes on assignments to receive better grades. Allows late work as well, wants students to succeed even if it takes a couple of extra tries. 10/10 would recommend this class with professor Fraser!”
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“Amazing. Absolutely amazing. Fraser completely changed my writing, and for the good. He emphasized simplicity and understanding vs. complex, unreadable writing. He works with his students and has an understanding of life outside the classroom.”
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  • Help Your Sales Team
Use Sales Enablement Copywriting to provide your Sales Team with the training, tools, and content they need to sell more products and services
  • Mastermind Your USP and Brand Strategy

Without a strong USP [Unique Selling Proposition]., the competition steals your customers or clients. Are you a Seiko or a Rolex?

Without Brand awareness, you kind of vanish. Is your Logo perfect? Is your tagline your promise?

  • Use an “easy to Scan” Copy Strategy

Easy to scan copy requires a low Reading Score, something not every copywriter can achieve.

  • Expand Your “customer Focus” Strategy

Unless customers or clients feel included, they’re gone. Sand in the wind. You must talk to them. Connect with them with the right copywriting focus. Create loyalty. Your goal: 80%+ customer focus.

  • Improve Your “feature to Benefit” Strategy

This is a magnetic action that attracts customers or clients and makes a huge difference. With a skilled copywriter, you sell statues. No, you sell collectibles. You sell face cream. No, you sell hope. You sell convertibles. No, you sell the open road.

Sales Enablement Copywriting

Help Your Sales Team ... Today