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Elevator Pitch Description
The Vollrath Commercial Toaster by Advantage Kitchenware toasts, with precision, up to 500 slices per hour on its conveyor system. It’s a toaster that’s all about precision toasting, and one that serves the restaurant at the highest possible level. Ideal for restaurants with a busy breakfast shift.
Imagine your customers smiling when their toast is perfect. proprietary technology makes this happen—everyday. It’s an advantage you won’t find anywhere else.
Feature: Precise and targeted toaster
Copy:
As you know your customers want their toast a certain way—light, medium, or dark. When this is a daily reality, your production is seamless. A perfect flow from your kitchen to the customer’s table. No interruptions of any sort. Special orders don’t even affect your productivity, which continues, using Advantage Kitchenware’s proprietary technology.
Feature: Heavy-duty design
Copy:
Let’s face it, you want your purchase to last. Without problems. Without extra costs. In other words, you want a durable commercial toaster. Advantage Kitchenware has been in business for 60 years. We know something about durability. Our heavy-duty toaster
Is built to last. It’s the heaviest on the market. PD Diamond & Associates, an appliance testing firm, states our toaster will last an average of three years. Most brands last for only two years.
Responses To Objections
1. Objection/Concern: Your toaster is expensive. Other toasters are at least 20% cheaper.
Response:
I understand your point. Price is always a consideration. But price is only part of your decision. How about durability? When a product’s price is lower, this usually means compromises, leading to breakdowns and repairs down the line. I’m sure you want your purchase to last, to be dependable. Advantage Kitchenware gets this. That’s why our commercial toaster comes with a two-year parts and labor warranty, making your decision extra secure.
2. Objection/Concern: “Your competitor’s toaster has a dialwhile yours has buttons. Isn’t a dial more accurate simply because you can adjust it? You can’t adjust a button.”
Response:
Initially that seems to be the case. But on further review, over time, dials slip. Their settings move, leading to imprecise toasting. With its stellar, over sixty-year reputation, Advantage Kitchenware leads the way with precision toasting, featuring its push button technology of light, medium, and dark. No slippage. Only exact toasting. Happy customers. No production issues for you and no costly repairs.
3. Objection/Concern: “Whoa! Your toaster is heavy. Two people to lift it onto the counter? That’s insane. Why would I buy yours when your competitor’s toaster is so much lighter?”
Response:
Advanced Kitchenware totally understands your concern about this issue. But, in this case, heavy simply means durability. A commercial toaster that’s built to last. One you can depend on. No light stainless steel toaster here. Once you place our toaster right where you want it, you’re set to go. We don’t compromise with components, like legs or conveyer motors. It’s heavy-duty and built to last. This also means your cost of ownership is 33% lower.
